I really like the whole “get a mac” campaign! the only problem is that the protagonist of the campaign is always the Windows guy, it’s a comparative campaign focusing on the competitor and not on the product itself. It always works, though. And the Windows guy singing like Johnny Cash is amazing.

Now, there’s only one thing left to do: control alt delete…

Maybe it’s a viral strategy for Cloverfield 2, maybe it’s a just a joke. Whatever it is, people on the net started thinking about this website, whit the code:

00|11|22|88.

The mail to write to automatically answers you with the code:

Soldier| Alien| Human | 88

Any idea? looking on Google Hearth, putting the coordinates 00|11|22|88 some people found a hotel in Berlin…On the website hidden pages show this and this

Any interpretation is welcome

Ok, you pay a Hollywood superstar a lot, shoot a commercial for the Italian market where she is nothing else than trapped in “Desperate Housewives”. Then you forget to make the actual commercial, and you do this “thing”, with the answering machine saying “Eva, i realized that I was wrong, and you were right”. So, Eva s happy that she was right, so she keeps listening to the message, and for every message she listens to, she is eating an ice cream. Then? I mean, you paid a lot the star right? so there’s no need to be creative anymore, right?

 Another (awful) commercial for the “farty” chewing gum. Still, i see no appeal for a gum that makes you fart ice.

Looks painful.

Very nice commercials from Energy BDDO agency. I really like the first one, very Monty Python style (even if the agency is from Chicago):

Gazzetta dello sport guerrilla in milan, for the new brand repositioning campaign. Beautiful.

Here’s an image:

Here’s a video:

This is Early Jack from Finnair, a nice commercial for an impossible advergame. Too slow the website to let you play the game properly. The idea, though, is very nice. Your Boss is in Japan, and you, the enslaved worker is playing like him. Destroying his office, too. Too bad he’s flying Finnair, never late.

I actually traveled Finnair to go to Japan, the plane was fucking late, and the space for my legs was japanese-style (about 20 cm…). The movies were some great Chinese kolossals with Japanese subs. Very useful. And very nice 12 hours of my life.

Here’s the commercial:

That’s a very “American Style” commercial The colors, the acting, the final slogan. Trying to be funny at any cost….

Anyway, in Europe we wouldn’t even understand what a pinata is…

Also, I don’t see that big market for those candies here…

Think Local, Act Local

Dj Theo Parrish is bringing us around the sounds of the city. Lovely commercial, lovely short movie. This Adidas new campaign is really attractive

A Viral campaign for the Tv series “Californication” in milan. I like it, the point is how much media coverage it will receive….

anyway, finally someone doing some nice guerrilla and viral marketing in Italy (sadly, not so common)…