Youtube crysis passes through Susan Boyle

Youtube is heading to about 500 million losses this year, a huge reality check for the streaming mogul. How can you be one of the most important websites in the world, clicked by hundreds of millions every day, and still lose (a lot of) money?

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Scrabble: The Beautiful Word.

Scrabble created a beautiful ad, without many ideas in it, except for one and basic: words are music, music is images, images are words. Fair enough. Funny how is possible to read the brief on the youtube page of the video. From Ogilvy, Paris.

The Brief : Scrabble is a standard board [...]

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Samsung HD camera trick challenge. Viral made viral.

This is how to create a great viral, with basically no money. At the same time, showcase the qualities of the product, Samsung I8910 HD phone, but not too much, so you don’t sound annoying.
Then, take a statemente like: “Not altered or edited in any way (honestly)”. Put it on Youtube. Challenge the audience to [...]

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If you got the money. Philips Carousel short movie.

I don’t know how they made it, but this Philips Carousel Cinema Sceen commercial is one of the most amazing short videos i’ve seen in a long time. Al Pacino is scenaming Al Pacino’s style too. How can someone give so much money and so much freedom to an advertising agency is beyond my judgement. [...]

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It’s so sterile! Mapple and the Simpsons. Get exactly what you want from a parody.

Having fun of Apple user (even if not as satisfying as having fun of Microsoft users) is a great trend in web 2.0 world. Fanboys fight, commercials compare  one to another (and the product is the person, not the computer), and parodies are made. The Simpson, even in the middle of thetragic decline of the [...]

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Charlie Frost and 2012

Great viral for 2012 the movie, another catastrophic joint by Roland Emmerich. Woody Harrelson here is playing the crazy “I told you” guy every movie of this kind should have. Nice how Twitter has been integrated, aswell with a website, ThisIsTheEnd.com. And incredible how people still believe all this Maya calendar bullshit.
Compliments to Emmerich for [...]

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Gatorade G commercial

You count the stars, listen to Lil’ Wayne and…probably don’t get what the product is. Call it emotional advertising.

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Audi A5 commercial. Riding in my car

Gotta love stop motion

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Guitar Hero commercials

Take Kobe Bryant, Michael Phelps, Tony Hawk and the baseball Madonna kid Alex Rodriguez.
Then Heidi Klum.
Take an old movie with a debuting star like Risky Business and Tom Cruise.
Use consolatory feelings.
Take a nice idea, not creative but cool for the product.
Can’t miss.

Ps. you will need a lot [...]

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Burger King and crap food colonization

Well, I reallydon’t get it. It’s pretty interesting to see the reactions (even after a big cut and paste) of those borderline populations to a hamburger, but there is a feeling like: “Ok we are better than them, they are so funny trying to understand how to eat our american crapfood”. It’s like a crapfood [...]

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