I really like the whole “get a mac” campaign! the only problem is that the protagonist of the campaign is always the Windows guy, it’s a comparative campaign focusing on the competitor and not on the product itself. It always works, though. And the Windows guy singing like Johnny Cash is amazing.
Now, there’s only one [...]
Read Full Post »
Maybe it’s a viral strategy for Cloverfield 2, maybe it’s a just a joke. Whatever it is, people on the net started thinking about this website, whit the code:
00|11|22|88.
The mail to write to automatically answers you with the code:
Soldier| Alien| Human | 88
Any idea? looking on Google Hearth, putting the coordinates 00|11|22|88 some people found [...]
Read Full Post »
Posted in commercials, viral, youtube on April 4, 2008 | 1 Comment »
Another (awful) commercial for the “farty” chewing gum. Still, i see no appeal for a gum that makes you fart ice.
Looks painful.
Read Full Post »
This is Early Jack from Finnair, a nice commercial for an impossible advergame. Too slow the website to let you play the game properly. The idea, though, is very nice. Your Boss is in Japan, and you, the enslaved worker is playing like him. Destroying his office, too. Too bad he’s flying Finnair, never late.
I [...]
Read Full Post »
Posted in viral on March 4, 2008 | No Comments »
A Viral campaign for the Tv series “Californication” in milan. I like it, the point is how much media coverage it will receive….
anyway, finally someone doing some nice guerrilla and viral marketing in Italy (sadly, not so common)…
Read Full Post »
Posted in Hollywood, viral, youtube on February 24, 2008 | No Comments »
Well, the game was funnily atrocious, this teaser is not really funny, the trailer is even worse. On Imdb though, they say it’s a funny unconventional movie. Here’s the trailer and the teaser:
Read Full Post »
Posted in Hollywood, viral, youtube on February 3, 2008 | No Comments »
Very interesting how Speechless campaign is developing: this video, for example, starts like a black and white, Sundance style short movie, ends like an ‘80 lesbo porn with slap bass and Shafty music (I made this one up). The girls, though, are very funny talking about the Hollywood-writers strike into an orgy. Maggie Gyllehall is [...]
Read Full Post »
The Water Horse is a Japanese “Loch Ness style” new movie, about a sea monster. In a way, similar to Cloverfield (unconventional ways of promoting a movie), in others light years away from it (simpler ideas).
Still, they created a water hologram of the monster in Tokyo bay. Really interesting, really technological. Very Japanese, indeed.
Read Full Post »
Posted in Cloverfield, viral, youtube on January 7, 2008 | No Comments »
Genial, nothing more to say about Cloverfield. A few tv reports were made in different languages to cover the implosion of the Tagruato’s oil platform. That looks so smart! And so real somehow, they created a whole world around the movie, can’t wait to see it.
Here’s the English version
Here’s the Italian, slightly different, and they’re [...]
Read Full Post »
Posted in Netherlands, viral, youtube on January 5, 2008 | No Comments »
I always thought it would be great to use this artists for a commercial. Today I discovered someone already did, and they did it right…
This is the BMW commercial for this amazing, genial artist, who works with the wind to create those magical machines.
This is a more accurate showcase of his works
Read Full Post »
