Amazing idea for Moray McLaren music video. Not stop motion. Just some old technology used in the perfect way: creatively. Lo fi concepts can always create this toy-alike effect that is lovely.
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I kind of like College Humor. Sometimes the jokes are too american-related to be understood by a poor European like me. This song is good, and it’s kind of catchy. Funny how having fun of an author like Judd Apatow, who basically always writes, produces or directs the same kind of movies, with the same kind of actors and the same kind of weird dirty humor. Funny People, new Apatow movie, is out this summer.
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Posted in commercials, viral, tagged Argentina, biker, Britney Spears, Commercial, metal, Personal Musica, ringtones, Womanizer on April 28, 2009 | Leave a Comment »
Simple and true. Everyone likes super commercial songs from time to time. My Britney’s fave is “Toxic”. But I’m not a metal guy.
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Posted in commercials, viral, youtube, tagged advertisement, Animation, Brief, Commercial, Music, Ogilvy, PAris, Scrabble on April 27, 2009 | Leave a Comment »
Scrabble created a beautiful ad, without many ideas in it, except for one and basic: words are music, music is images, images are words. Fair enough. Funny how is possible to read the brief on the youtube page of the video. From Ogilvy, Paris.
The Brief : Scrabble is a standard board [...]
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Posted in viral, youtube, tagged challenge, Commercial, I8910 HD, magic, mirror, Samsung, trick, viral, youtube on April 23, 2009 | Leave a Comment »
This is how to create a great viral, with basically no money. At the same time, showcase the qualities of the product, Samsung I8910 HD phone, but not too much, so you don’t sound annoying.
Then, take a statemente like: “Not altered or edited in any way (honestly)”. Put it on Youtube. Challenge the audience to [...]
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Posted in Zooppa, viral, tagged can, contest, environment, Grist, me, resposibility, viral, Zooppa on April 21, 2009 | Leave a Comment »
My work for Grist competition on Zooppa. Didn’t win anything. Any comments, critics, insults are welcome.
Introducing “A very nice can”:
Everything is badly made by myself. Ad-hoc music from my one-man-band, the super lo-fi Sweet Adeline.
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Posted in Hollywood, apple, commercials, microsoft, viral, youtube, tagged apple, Mapple, parody, Simpsons, Steve Jobs, viral on February 27, 2009 | Leave a Comment »
Having fun of Apple user (even if not as satisfying as having fun of Microsoft users) is a great trend in web 2.0 world. Fanboys fight, commercials compare one to another (and the product is the person, not the computer), and parodies are made. The Simpson, even in the middle of thetragic decline of the [...]
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I love Fallon works, but I really don’t get this. Is it supposed to be funny? scary? viral? maybe virally works, but surely will haunt my dreams forever.
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Posted in NBA, commercials, viral, youtube, tagged Ali, Candace Parker, Cassius Clay, drink, expensive, Gatorade, NBA, Shaq, sport, testimonials on January 9, 2009 | Leave a Comment »
You count the stars, listen to Lil’ Wayne and…probably don’t get what the product is. Call it emotional advertising.
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