Durex: blurry

I like condom ads. They always have to find a way to say something really simple (sex is good, sex has to be safe) in a smart way. If they are too straight to the point, they can have censoreship problems. And be less effective than these Durex ads. You have to look for a [...]

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Japanese trains: moving paper ads by Lancome

This is a very nice idea about how to use different technologies to make an ad that looks simple (actually, it is simple) but that hides underneath a grat idea. Lancome made this using a technology that creates movement, with a special paper that can be written over and over, making the actual image change.

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Chupa Chups max gum: very big bubbles. When ads are for advertisers, and only for them

Conversation between creatives:
The idea is “very big bubbles”, then we take aerial shoots of common meeting places, space people a lot and that’s the super smart trick! they are far from each other because they need space to make their super big bubbles!!! that’s so fucking creative! we’re geniouses , [...]

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