Japanese trains: moving paper ads by Lancome

This is a very nice idea about how to use different technologies to make an ad that looks simple (actually, it is simple) but that hides underneath a grat idea. Lancome made this using a technology that creates movement, with a special paper that can be written over and over, making the actual image change.

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Blu: MUTO. A great Italian artist and some ideas for advertising

Enjoy the work of this guy from Bologna. Amazing work, creative street art at its top. Enjoy.

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Gazzetta dello Sport guerrilla in milan

Gazzetta dello sport guerrilla in milan, for the new brand repositioning campaign. Beautiful.
Here’s an image:

Here’s a video:

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Japanese style: The Water Horse promo

The Water Horse is a Japanese “Loch Ness style” new movie, about a sea monster. In a way, similar to Cloverfield (unconventional ways of promoting a movie), in others light years away from it (simpler ideas).
Still, they created a water hologram of the monster in Tokyo bay. Really interesting, really technological. Very Japanese, indeed.
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Tarantino Death Proof guerrilla marketing

Wow, it is here in Amsterdam and it must be scary at the first sight

For the picture, thanks to Ads of the World

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Steve McQueen is on the stairs

Nationwide insurance renowed a stairway in LA (I suppose) creating this beautiful perspective. The tag is “Life come at you fast”. Nice job I think, great outdoor and very creative. Very American too; rarely in Europe we can see something that.

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Bye bye billboards

Last month the major of Sao Paulo decided to take down all the billboards, flashing neon signs, bus ads, even reduce front shops. A city of 20 million people found herself naked. The decision was taken to fight the illegal billboards that are filling the streets and covering the buildings of the metropolis; Sao Paulo [...]

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