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Archive for the ‘outdoors’ Category

Gazzetta dello Sport guerrilla in milan

Posted in Guerrilla marketing, outdoors, youtube on March 19, 2008 | 1 Comment »

Gazzetta dello sport guerrilla in milan, for the new brand repositioning campaign. Beautiful.
Here’s an image:

Here’s a video:

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Japanese style: The Water Horse promo

Posted in Cloverfield, Guerrilla marketing, Japan, outdoors, viral on January 28, 2008 | No Comments »

The Water Horse is a Japanese “Loch Ness style” new movie, about a sea monster. In a way, similar to Cloverfield (unconventional ways of promoting a movie), in others light years away from it (simpler ideas).
Still, they created a water hologram of the monster in Tokyo bay. Really interesting, really technological. Very Japanese, indeed.

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Tarantino Death Proof guerrilla marketing

Posted in Guerrilla marketing, Hollywood, Netherlands, outdoors on December 5, 2007 | No Comments »

Wow, it is here in Amsterdam and it must be scary at the first sight

For the picture, thanks to Ads of the World 

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Steve McQueen is on the stairs

Posted in outdoors on October 25, 2007 | No Comments »

Nationwide insurance renowed a stairway in LA (I suppose) creating this beautiful perspective. The tag is “Life come at you fast”. Nice job I think, great outdoor and very creative. Very American too; rarely in Europe we can see something that.

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Bye bye billboards

Posted in Billboards, outdoors on October 19, 2007 | No Comments »

Last month the major of Sao Paulo decided to take down all the billboards, flashing neon signs, bus ads, even reduce front shops. A city of 20 million people found herself naked. The decision was taken to fight the illegal billboards that are filling the streets and covering the buildings of the metropolis; Sao Paulo [...]

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