Free Rice for World hunger

That’s a very good idea to make some pro bono advertisement: Every answer you give right to this website, 20 grains of rice go to hungry people all over the world. Good way to use internet for no profit organization (and to create an advergame that makes your english better)

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Unilever hypocricy: the Dove dilemma

Very interesting article from Ad Age about Dove criticism from online communities. The point is pretty obvious: how can you promote the “natural beauty” idea, and attack the mainstream beauty values, and at the same time promote the Axe “naughty gils maker”? how can you spread the self esteem campaign, and at the same time [...]

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A reflection: kid’s targeted marketing

Mainly in the United States, but also in Europe, several issues were raised regarding the indiscriminate use of commercials towards kids.
If we put a 7 years old kid in front of the television, the difference between a commercial and a TV program will be hardly seen; everything will look, to him, as a fact. [...]

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