Grazia Italy: for every birth a career dies

Enough said. In Italy is not so uncommon to lose a job because of pregnancy. Hope the Vatican will not fight this one too.

Discovered this thanks to I Believe in Advertising

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Effects of pollution

From Fallon, one of the best agencies ever.

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Burger King and crap food colonization

Well, I reallydon’t get it. It’s pretty interesting to see the reactions (even after a big cut and paste) of those borderline populations to a hamburger, but there is a feeling like: “Ok we are better than them, they are so funny trying to understand how to eat our american crapfood”. It’s like a crapfood [...]

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Free Rice for World hunger

That’s a very good idea to make some pro bono advertisement: Every answer you give right to this website, 20 grains of rice go to hungry people all over the world. Good way to use internet for no profit organization (and to create an advergame that makes your english better)

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Unilever hypocricy: the Dove dilemma

Very interesting article from Ad Age about Dove criticism from online communities. The point is pretty obvious: how can you promote the “natural beauty” idea, and attack the mainstream beauty values, and at the same time promote the Axe “naughty gils maker”? how can you spread the self esteem campaign, and at the same time [...]

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A reflection: kid’s targeted marketing

Mainly in the United States, but also in Europe, several issues were raised regarding the indiscriminate use of commercials towards kids.
If we put a 7 years old kid in front of the television, the difference between a commercial and a TV program will be hardly seen; everything will look, to him, as a fact. [...]

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