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Archive for the ‘commercials’ Category

Simple and true. Everyone likes super commercial songs from time to time. My Britney’s fave is “Toxic”. But I’m not a metal guy.

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Scrabble created a beautiful ad, without many ideas in it, except for one and basic: words are music, music is images, images are words. Fair enough. Funny how is possible to read the brief on the youtube page of the video. From Ogilvy, Paris.

The Brief : Scrabble is a standard board [...]

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I don’t know how they made it, but this Philips Carousel Cinema Sceen commercial is one of the most amazing short videos i’ve seen in a long time. Al Pacino is scenaming Al Pacino’s style too. How can someone give so much money and so much freedom to an advertising agency is beyond my judgement. [...]

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Having fun of Apple user (even if not as satisfying as having fun of Microsoft users) is a great trend in web 2.0 world. Fanboys fight, commercials compareĀ  one to another (and the product is the person, not the computer), and parodies are made. The Simpson, even in the middle of thetragic decline of the [...]

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Eyebrow dancing

I love Fallon works, but I really don’t get this. Is it supposed to be funny? scary? viral? maybe virally works, but surely will haunt my dreams forever.

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You count the stars, listen to Lil’ Wayne and…probably don’t get what the product is. Call it emotional advertising.

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Gotta love stop motion

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Take Kobe Bryant, Michael Phelps, Tony Hawk and the baseball Madonna kid Alex Rodriguez.
Then Heidi Klum.
Take an old movie with a debuting star like Risky Business and Tom Cruise.
Use consolatory feelings.
Take a nice idea, not creative but cool for the product.
Can’t miss.

Ps. you will need a lot [...]

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I think those commercials are just the perfect sport meaphore. Commitment, talent, adrenaline, team spirit and finally, heroism. Still in a first person perspective, how hard is to become an athlete, and how hard is to be one, aside the money, the popularity, the status.
Again, great campaign by Nike, that finally stopped doing commercials [...]

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I love how from a really simple idea this campaign creates buzz all over the net. Beautifully done, very useful too, me being a cycler always trying to survive in the city streets. I discovered this thanks to Federico Russo’s Blog. Did you see the Moonwalking bear?

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