Youtube crysis passes through Susan Boyle

Youtube is heading to about 500 million losses this year, a huge reality check for the streaming mogul. How can you be one of the most important websites in the world, clicked by hundreds of millions every day, and still lose (a lot of) money?

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Grazia Italy: for every birth a career dies

Enough said. In Italy is not so uncommon to lose a job because of pregnancy. Hope the Vatican will not fight this one too.

Discovered this thanks to I Believe in Advertising

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Is this it, Ashton?

I feel like there’s something wrong on Twitter if what this kid says is followed by millions. I actually like Ashton irony, but this is the most banal bullshit ever. What’s the point of Twitter anyway? still, I have to understand it

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Burger King and crap food colonization

Well, I reallydon’t get it. It’s pretty interesting to see the reactions (even after a big cut and paste) of those borderline populations to a hamburger, but there is a feeling like: “Ok we are better than them, they are so funny trying to understand how to eat our american crapfood”. It’s like a crapfood [...]

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Vigorsol commercial: is this really creative?

This commercial had a huge success in Italy in the last year. It had some censorship problems (a farting squirrel is against something? we are Italy, everything is always against  something).
I think I had enough of those commercials made to be funny at any cost. Also, why should a chewing gum be good if it [...]

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Great video: Truth in advertising

I think is basically self explanatory

i discovered this thanks to La Casalinga di Voghera

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Viral movies, From The Blair Witch Project to Cloverfield

The pioneer was “The Blair Witch Project”, a low budget movie, filmed in digital and made by a couple of American students. The release of the film on July 16, 1999 cam after months of publicity, including a ground-breaking campaign by the studio to use the Internet and suggest that the film was a [...]

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Unilever hypocricy: the Dove dilemma

Very interesting article from Ad Age about Dove criticism from online communities. The point is pretty obvious: how can you promote the “natural beauty” idea, and attack the mainstream beauty values, and at the same time promote the Axe “naughty gils maker”? how can you spread the self esteem campaign, and at the same time [...]

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Speechless, United Hollywood campaign

This is the campaign for the Writers Guild of America, fighting for more rights on their works. The strike started weeks ago, and put together writers, directors and actors, basically paralyzing Hollywood movies and tv series.
This are some of the ads, mostly aired on youtube to create as much buzz as possible (for all of [...]

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The crab revolution

I know, this is not a commercial, but is one of the best short animated movies of the last years, and has a meaning that can be related to commercials too: if you turn, people look at you strange. There are some conventions, like in a society, that are hard to fight against.
enjoy, it’s  really [...]

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