Vigorsol commercial: is this really creative?

This commercial had a huge success in Italy in the last year. It had some censorship problems (a farting squirrel is against something? we are Italy, everything is always against  something).
I think I had enough of those commercials made to be funny at any cost. Also, why should a chewing gum be good if it [...]

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Great video: Truth in advertising

I think is basically self explanatory

i discovered this thanks to La Casalinga di Voghera

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Viral movies, From The Blair Witch Project to Cloverfield

 
 
 
The pioneer was “The Blair Witch Project”, a low budget movie, filmed in digital and made by a couple of American students. The release of the film on July 16, 1999 cam after months of publicity, including a ground-breaking campaign by the studio to use the Internet and suggest that the film was a [...]

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Unilever hypocricy: the Dove dilemma

Very interesting article from Ad Age about Dove criticism from online communities. The point is pretty obvious: how can you promote the “natural beauty” idea, and attack the mainstream beauty values, and at the same time promote the Axe “naughty gils maker”? how can you spread the self esteem campaign, and at the same time [...]

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Speechless, United Hollywood campaign

This is the campaign for the Writers Guild of America, fighting for more rights on their works. The strike started weeks ago, and put together writers, directors and actors, basically paralyzing Hollywood movies and tv series.
This are some of the ads, mostly aired on youtube to create as much buzz as possible (for all of [...]

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The crab revolution

I know, this is not a commercial, but is one of the best short animated movies of the last years, and has a meaning that can be related to commercials too: if you turn, people look at you strange. There are some conventions, like in a society, that are hard to fight against.
enjoy, it’s  really [...]

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A reflection: kid’s targeted marketing

Mainly in the United States, but also in Europe, several issues were raised regarding the indiscriminate use of commercials towards kids.
If we put a 7 years old kid in front of the television, the difference between a commercial and a TV program will be hardly seen; everything will look, to him, as a fact. [...]

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