This is a very nice idea about how to use different technologies to make an ad that looks simple (actually, it is simple) but that hides underneath a grat idea. Lancome made this using a technology that creates movement, with a special paper that can be written over and over, making the actual image change.
Pretty impressive, when you think you are looking at a screen but, in fact, it’s just a thin layer of paper. Give to bored commuters an original thing to look at, you will get all the awareness you need.
The product is new Lancome Oscillation Mascara.
Thanks to one of my favourite blogs, Japan Marketing News.
Edit. To answer Damien, here’s what I found on the web about this special paper:
I’m a total un-trustworthy blogger though, so better look on Google…
Very impressive !
Anyone knows wich company produce those kind of electronic paper for advertisment ?
Thanks !
Very impressive !
Anyone knows actually wich company produce those kind of paper for advertisment ?
Thanks !
I tried to answer editing the post. Don’t trust what I say too much, anyway
Not bad!