Ok, you pay a Hollywood superstar a lot, shoot a commercial for the Italian market where she is nothing else than trapped in “Desperate Housewives”. Then you forget to make the actual commercial, and you do this “thing”, with the answering machine saying “Eva, i realized that I was wrong, and you were right”. So, Eva s happy that she was right, so she keeps listening to the message, and for every message she listens to, she is eating an ice cream. Then? I mean, you paid a lot the star right? so there’s no need to be creative anymore, right?