Japanese style: The Water Horse promo

The Water Horse is a Japanese “Loch Ness style” new movie, about a sea monster. In a way, similar to Cloverfield (unconventional ways of promoting a movie), in others light years away from it (simpler ideas).
Still, they created a water hologram of the monster in Tokyo bay. Really interesting, really technological. Very Japanese, indeed.

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MacBook Air commercial

Ok, Apple always gets me. Now I really want one.
About the commercial, as usual very simple things, very clear, very Apple, very effective:

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Cloverfield and new Tagruato viral in several languages: getting more and more interesting

Genial, nothing more to say about Cloverfield. A few tv reports were made in different languages to cover the implosion of the Tagruato’s oil platform. That looks so smart! And so real somehow, they created a whole world around the movie, can’t wait to see it.
Here’s the English version

Here’s the Italian, slightly different, and they’re [...]

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Theo Jansen: Kinetic Sculptor for BMW

I always thought it would be great to use this artists for a commercial. Today I discovered someone already did, and they did it right…
This is the BMW commercial for this amazing, genial artist, who works with the wind to create those magical machines.

This is a more accurate showcase of his works

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