Nba started a new campaign, focused on heroism, team work, the joy of basketball. I like them, being so incredibly simple are still giving you a nice feeling (ok, I’m a huge European Nba fan, does that count?). Maybe works just for basketball addicted, who knows. Anyway, simplicity here pays, and creates a good viral spread too, consideringhow easy is to create your own personal commercial, customizing it on your favourite team, Nba player, your best friend or your cat, whatever.
This is the first two, the slogan is Where Amazing Happens… simple and straight to the hearths of fans
The most interesting one is about Kevin Garnett’s arrival in Boston, is nice because takes the point of view of the fan. Sorry but can’t find the video on Youtube yet, I will post it asap.
