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Youtube crysis passes through Susan Boyle

Bandwidth costs. A lot.

Youtube is heading to about 500 million losses this year, a huge reality check for the streaming mogul. How can you be one of the most important websites in the world, clicked by hundreds of millions every day, and still lose (a lot of) money? Web 2.0 still didn’t find a way to monetize the potential. Think about Susan Boyle: about 100 millions views of her “Talent show fairytale”: how much money Youtube had loss on this, and how much money “Britain got Talent” made? The advantages for the uploader are the disadvantages for the host. Doesn’t really make sense, in an economical point of view.

Check out this really interesting article, “Youtube is doomed” by Benjamin Wayne.

Durex: blurry

I like condom ads. They always have to find a way to say something really simple (sex is good, sex has to be safe) in a smart way. If they are too straight to the point, they can have censoreship problems. And be less effective than these Durex ads. You have to look for a while, understand what is the image about, then smile, just a little bit.

Thanks to StillAd

Grazia Italy: for every birth a career dies

Enough said. In Italy is not so uncommon to lose a job because of pregnancy. Hope the Vatican will not fight this one too.

Discovered this thanks to I Believe in Advertising

David Wilson and Moray McLaren: We got time

Amazing idea for Moray McLaren music video. Not stop motion. Just some old technology used in the perfect way: creatively. Lo fi concepts can always create this toy/childish-alike effect that is lovely.

Video and making of:

Japanese trains: moving paper ads by Lancome

This is a very nice idea about how to use different technologies to make an ad that looks simple (actually, it is simple) but that hides underneath a grat idea. Lancome made this using a technology that creates movement, with a special paper that can be written over and over, making the actual image change.

Pretty impressive, when you think you are looking at a screen but, in fact, it’s just a thin layer of paper. Give to bored commuters an original thing to look at, you will get all the awareness you need.

The product is new Lancome Oscillation Mascara.

Thanks to one of my favourite blogs, Japan Marketing News.

Edit. To answer Damien, here’s what I found on the web about this special paper:

E-Paper

Wiki

I’m a total un-trustworthy blogger though, so better look on Google…

In an Apatow World

I kind of like College Humor. Sometimes the jokes are too american-related to be understood by a poor European like me. Having fun of an author like Judd Apatow, who basically always writes, produces or directs the same kind of movies, with the same kind of actors and the same kind of weird dirty humor.

Funny People, new Apatow movie, is out this summer. I’m pretty curious about it, just to see if there will be a change of register, or will still be exactly like the old ones (even if I like those too).  Funny People will star Adam Sandler, Eric Bana and Jason Schwartzman. Quite a change. To make us  feel safe, Seth Rogen and Jonah Hill will be there too. Where is Paul Rudd???

This spoof is about how beautiful would be living in an Apatow world, full of scrappy beards, beer bellies, weed smokers and beautiful girls banging ugly guys. Kind of a trailer of what the next movie will be.

Here’s the video

Personal Musica: “Britney”

Simple and true. Everyone likes super commercial songs from time to time. My Britney’s fave is “Toxic”. But I’m not a metal guy.

The campaign is for a mobile ringtone service from Argentina.

Scrabble: The Beautiful Word.

Scrabble created a beautiful ad, without many ideas in it, except for one and basic: words are music, music is images, images are words. Fair enough. Funny how is possible to read the brief on the youtube page of the video. From Ogilvy, Paris.

The Brief : Scrabble is a standard board game worldwide which celebrates today its 60th birthday. With 100 millions of boxes sold throughout 121 countries in 29 languages, it is the most sold letter game ever. Despite this success, Scrabble is mostly seen today as an elitist and outdated game. Its play dimension is in a constant slow down. Eventually, the penetration rate is already high in France, and therefore we must recruit (new) young families. Scrabbles present stakes: – Revamping the brand and its values – Getting rid of an a priori: Scrabble is not a game only entertaining for the lovers of words and figures. – Helping to rediscover the richness of the game experience The strategy behind the campaign : our Big Ideal for Scrabble: What is the Big Ideal ? Cultural Tension + Brands Best Self = Big Ideal For Scrabble : Loss of words in a fast, electronic media driven age + Scrabble is a great fun with words = For Scrabble, the world would be a better place if we loved words more.

The principle of the campaign : Different words accidentally encounter during a Scrabble game, giving by chance birth to a world as unexpected as enchanting. Picture a board of Scrabble at the end of a game: words that have nothing to do with each other are crossing and overlapping, to the point that they sometimes tell a crazy story ! Our creative idea is to turn this fabulous potential into images. Everything will be executed by different illustrators, in order to come out with the best diversity in the possibilities offered by SCRABBLE.

Thanks to Scary Ideas

Samsung HD camera trick challenge. Viral made viral.

This is how to create a great viral, with basically no money. At the same time, showcase the qualities of the product, Samsung I8910 HD phone, but not too much, so you don’t sound annoying.

Then, take a statemente like: “Not altered or edited in any way (honestly)”. Put it on Youtube. Challenge the audience to understand what happens in the video. Is this real magic? where is the trick?

Watch the Viral, first.

Then, spread the rumor. A video like this, everyone will watch it and then watch it again until they don’t get it. Then they will make another video explaining what happened. Other people will answer. Boom.

Ps. Make small mistakes in the video (people will eventually need to get it), but make them evident and funny. Like the reverse and non reverse letter on the phone. Genial.

Chapeau, Samsung.